Hypo ‘Team Up to Clean Up’ initiative: recounting the gains of community clean up exercise

The notion of corporate social responsibility as a mere philanthropic effort to ‘do good’ is no longer applauded. Now more than ever, corporate organizations are expected to fundamentally do at least some good to improve society. “What social issues should we support? What charities or governmental institutions will be the most strategic partners? What initiative that connects with our brand


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