He is known for showing off his washboard abs while dancing on luxury yachts and posing in underwear campaigns.
And it seems football star Cristiano Ronaldo is now passing on the tricks of the trade to his five-year-old son Cristiano Jnr.
The Real Madrid player recently uploaded a hilarious Instagram photo of the pair striking matching poses as they tensed their muscles wearing nothing but towels.
Like father, like son: Cristiano Ronaldo and his son Cristiano Jnr strike matching poses in a photo the star uploaded to his Instagram page
The photo, which quickly earned almost 200,00 likes on the social media site, was captioned 'Like Dad like son'.
Earlier this week he posted another amusing photo featuring he and Cristiano Jnr to his Instagram page.
The Portuguese player showed off his honed body in a set of completely raw and un-retouched images in which he performed some of his signature moves
Speaking about his new campaign, the soccer ace said: 'The new campaign is all about body movement.
'The product features the lightest and most comfortable materials and has a great fit, no matter how your body moves, so we really wanted to bring this to life.
'The way the product looks is key, but how it fits is equally important.'
As always, the collection draws inspiration from Ronaldo’s personal style preferences and features bold colours and directional patterns.
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