However,, a close source to the brand in an interview with Saturday Beats, has finally revealed the reason for this.
According to the source, main reason MTN backed out was because of the N330bn fine by the Nigerian Communications Commission.
“It is the fine that was imposed by NCC that made them pull out of Who Wants To be A Millionaire. The company loved the programme and wanted it to air but that fine was too much for it. It was not WWTBAM alone that it dropped, so many agencies working with the company were also affected including its permanent staff; so it is not about the programme alone. Apart from that, its South African arm also has some little problem that it is facing. That is the reason. However, it is just a temporary thing, once it has settled, the programme would be picked again. It is coming back but for now, it is temporarily resting. In fact, it would air for its tenth year anniversary,” the source said.
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